eGardens - Garden nursery startup

January 2012 - April 2013

Deon Durandt came to Mark in 2012 with a desire to start up a local online nursery second to none.

Soulv Software delivered a turnkey solution. We provided expert solution direction, branding, UX, web design, architecture, development and hosting.


Technical Direction and Architecture

Mark took Deon's concept on, and after building a pilot web store based on Magento, it became clear that the solution would need to encompass a comprehensive and flexible content management platform, in order to build the expansive gardening library Deon was imagining.

Mark steered the solution with the changing requirements and architected a solution based on a content management system and custom coded shopping cart, checkout and order management solution.

Umbraco was chosen as the CMS platform, with all products, articles and content residing in the CMS. The shopping cart, checkout and order handling platform was created using a robust custom built .Net approach.

Brand Strategy, Identity and Design

Together with branding, strategy and design partner, Tinder Marketing, we chose a name, eGardens, and created an identity for Deon's business.

User Experience Design

Zigi, Alan and Mark did extensive user experience design work on most of the eGardens pages.